What is Digital Marketing?

In today’s fast-paced digital age, digital marketing has emerged as a critical component for any business seeking to expand its reach and enhance its growth. But how do we define digital marketing? Essentially, it refers to all marketing pursuits that utilize the internet or electronic devices. Businesses deploy different digital channels such as search engines, social media, email, and websites to connect with current and prospective customers.

One crucial aspect of digital marketing revolves around search engine optimisation, a key technique that optimizes a website to rank higher on search engine results pages. This strategy is integral in increasing the visibility of a business online, thereby attracting more potential customers and generating leads effectively.

Types of Digital Marketing

There are several types of digital marketing tactics that companies commonly employ. These include:

• Search Engine Optimisation (SEO): SEO involves optimizing your website to rank higher in search engine results pages. This, in turn, increases the amount of organic (or free) traffic your site receives.
• Content Marketing: This refers to the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and clients.
• Social Media Marketing: Engaging with users on social media platforms to increase brand visibility and customer engagement is another vital strategy.
• Pay Per Click (PPC): This strategy involves paying a publisher every time your ad gets clicked. Google Ads is one of the most common types of PPC.