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IZigg Text Marketing Secrets – How to Reach Your Most Lucrative Clients!
by
Brian Underwood
Every direct marketer knows that in order to make a significant profit, you have to find a pool of hungry customers who are anxiously searching for a product or service like yours.
And thanks to text marketing, advertising gurus now have access to one of the most lucrative and profitable consumer bases of all: teenagers!
Teenagers have always been the go-to client pool for advertisers and marketers for several reasons: they’re more likely to spend their money on luxury and entertainment products and services, and offer a great channel for access to Mom and Dad’s disposable income. But as the Great Recession took a bite out of the marketing industry’s profits, advertisers struggled to find a cost-effective means of reaching this lucrative clientele base.
And with industry growth predicted to grow by an annual rate of 12% and reach $50 billion by 2015, text marketing has revealed itself as the ultimate small business marketing solution for reaching teenaged clients.
According to ChaCha, a marketing and client care company based in Indianapolis, texting is hands-down the best medium for marketing to teenagers. In a recent poll of about 1,500 teenagers and young adults (13-19) on their favorite methods of communication, 68% of respondents reported that they favored texting over phone calls (10%), social networking sites like Facebook (9%), instant messaging (3%) and email (0.3%). Additionally, the poll also shed significant light on the amount of times that teenagers text within a given month: over half of teens send about 50 texts a day (1,500 a month), with one in three teenagers sending a whopping 100 daily text messages (that’s about 3,000 a month!).
With these startling figures, it’s no wonder that other forms of advertisement have become less effective on teens – they’re too busy texting to pay attention to anything else.
For direct marketers who largely rely on email lists and social networking sites to reach out to teenage consumers, this survey should be the wake-up call they need to invest in a powerful and comprehensive mobile marketing campaign. After all, in the words of Cat Enagonio, vice president at ChaCha: “[Teenagers] would rather give up their TV or their computers before giving up their mobile devices.”
And with more than 75% of teenagers owning their own mobile phones (according to Pew.com), it’s no surprise that astute marketers who understand the power of text marketing have been the first to rake in lucrative profits from the teenage marketplace.
So if you’ve been missing out on this lucrative clientele base, invest more of your budget in text marketing and SMS advertising – your company’s bottom line will thank you for it!
iZigg Mobile Marketing provides small businesses with the opportunity to easily leverage mobile marketing through their innovative system and the shortcode 90210.
To get the latest information on iZigg visit http://www.iZiggBlog.com or TEXT “iZigg” to 90210.Brian Underwood is the Co-CEO and Co-Founder of iZigg Companies. iZigg lives by the mantra “Go Where the Eyes Are”
Article Source:
ArticleRich.com